What were Humble Bundles’ goals when the company was created? I imagine you’ve surpassed them significantly. We also do the developer focused bundles, like the Tin Man Mobile bundle which featured awesome gamebook adventure games from that specific developer. The Weekly bundles we do themes more often, like platformers or games from a certain country, while the main bundles like a Humble Mobile Bundle will be a mix of titles. MM: The bundles are so dynamic that we can do a little of everything. Each of the games in Humble Mobile Bundle 12, I reached out to the developers to see if they wanted to join and it’s a really cool process of bringing everyone together to make the bundle.ĭo you tend to always stick to a theme or a specific platform with each bundle? I could (and have) opened a title like Blek on my phone and handed it to the person I’m explaining bundles to.įive minutes later, I’ll usually have to ask for my phone back. What’s great about these games are how intuitive they are. I’m a personal fan of every title in this one and it has something for everyone: puzzlers, racers. MM: The latest Humble Mobile Bundle is a pet project of mine. In terms of your latest Humble Mobile Bundle, could you provide a little detail regarding how that particular one came together? Lately, the Mobile Bundles have been supporting things like the EFF, Worldreader, and the World Land Trust. We’ve worked with a lot of wonderful charities and can recommend those to developers if they know of a cause they’d like to help. MM: For bundles I coordinate, I like to let the developers have a voice in picking charities. How do you decide what charities you donate to? On the mobile side, I’d say we shy away from titles that would be considered clones. It was a good bundle, and we’d do it again if we could. We don’t have any publishers that we won’t work with I remember some shock from customers when we did the first AAA bundle with THQ back in 2013. MM: Early on it was definitely us reaching out! We have a mix of us reaching out to them now, and it’s a lot easier now that more devs know of Humble Bundle. Working at Humble Bundle has meant we’ve each taken a look at hundreds of titles and can get a sense of what would be a good mix, though bundles surprise us from time to time with how great they do.ĭo you approach publishers/devs or do they approach you? Are there some publishers you tend to avoid working with? There’s no specific metric that goes into choosing a particular title and it really comes down to if we think this is a game that our customers will enjoy. We try to create a good mix of titles that are enjoyable and worth buying.
#NEED FOR SPEED 2015 PC HUMBLE BUNDLE FULL#
Melinda Montano: Putting together the lineups is a full time job. How is it decided what titles are added to a Humble Bundle? We sat down with the company’s business developer, Melinda Montano, to learn more about the Humble Bundle, how it chooses titles for bundles, as well as what’s next for the popular game-bundling platform. While some of the company’s packages focus on Triple-A releases (such as the famous THQ bundle), others shine a light on notable independent titles, inadvertently turning Humble Bundle into a curator of the next big indie gaming hit, or giving attention to games some people might have missed – in some cases with a focus on mobile gaming.īut very little is known about how Humble Bundle operates, particularly since the platform has skyrocketed in popularity. Since launching its first bundle in 2010, Humble Bundle has been a runaway success.